SOME BACKGROUND INFORMATION ON THE COPORATE RELEVANCE
The corporate relevance of Diversity
Management
Diversity Management as
the answer to changed requirements on companies
There are many influences which make the corporate world ever more
dynamic and complex.
Internationalization leads to markets and workforce becoming more
pluralistic. The increase
in the number of mergers and joint-ventures means that companies
are required to show a
greater extent of flexibility and ability to integrate.
Only by speeding up these processes and increasing innovation is
it possible to keep up with
the pressure of competition. At the same time, social changes in
values, the growing number
of women at work and demographic developments pose additional challenges
to human
resources management.
Management, executives and staff have to use appropriate measures
to cope with these
developments. This means finding and committing the right specialists
and managers.
Not only must the ability to innovate be improved, but also the
ability to integrate where
there are mergers and joint-ventures. Structures need to be made
more flexible and
processes need to be speeded up. Corporations have to integrate
more with their social
environment in order to be able to react quicker to the market and
to be able to commit
customers better.
Diversity Management focuses on supporting managers and staff in
coping with
diversity and the increase in complexity it brings.
Opportunities for companies brought by
Diversity Management
- Innovation comes from the working together of a variety
of perspectives,
experience and background knowledge.
Heterogeneous teams are proven to be more creative and have a
higher
innovation potential.
In this way heterogeneous teams create more innovative products
and services.
- Heterogeneous Teams have a greater ability to solve
problems.
- Customer structures and markets are heterogeneous
and diverse. Companies
which can reproduce this structure are able to make decisions
which reflect the
market, thus increasing customer satisfaction and commitment.
- Diversity Management increases the awareness of the
staff to the corporate goals.
- Diversity Management improves the social and entrepreneurial
skills of the staff
and creates a more positive, constructive and communicating working
environment.
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